If you’re overwhelmed about how to market your business online and you’re spending hours in front of your computer asking the question…
“How do I market my business online so that I can build my business bigger and faster and only work with clients that are AMAZING?”
This is the question that I know coaches and service-based providers are challenged with every single day as they open up their laptop searching for the Holy Grail of marketing. I’ve worked with clients all around the world on their marketing strategy and I’ve realized that one size doesn’t fit all.
Have you ever bought a piece of clothing that says ONE SIZE FITS ALL only to find out it really doesn’t?
In this post I will cover different ways to market, leverage and position your business so that you can live in your sweet spot which I call, La Dolce Vita: The Formula For Fabulous Living.
Once you identify the FORMULA that works for you, your business will take off and you’ll give yourself PERMISSION to play on a bigger scale!
The first thing is to understand who you really are and what makes you FABULOUS and HIGHLY MARKETABLE.
“Do what you love and do it well”
"Find something you love to do, that you are passionate about and also good at. Don't have the goal to be a millionaire. Have the goal to be successful and plan to give it all you've got. This is critically important to make sure you are hands-on and the one driving things because no one will care about your business like you do. Be involved in all details and be aggressive at attaining your goals, and know how to pivot when necessary."
It’s not enough to just say you are a business coach or fitness coach anymore. You must go further and define what makes you unique. You will want to take time to sit and brainstorm on this because it’s the difference from living a get by life to creating a thriving business that you love where you can travel, have a life, be with your family, and be inspired on a daily basis of what you are creating.
You need to think BIGGER than you are thinking right now.
You need to have a PREDICTABLE process in your marketing plan to generate leads.
You need to BELIEVE that you are enough to go out there and EMPOWER others with your product, program, or service.
Most clients that start with me are thinking way too small and small thinking leads to abysmal results.
Small thinking also leads to throwing in the towel and taking on the naysayers of the world to prove you can’t do it.
I’m here to tell you that the only thing that matters is what YOU think, believe, and implement. It takes a strong person to do whatever it takes.
I know you have what it takes; otherwise you wouldn’t be reading this.
So how do you find where you are unique, fabulous and highly marketable?
First identify what your top 3 values are. Your values will dictate your business mission and purpose and also the amount of money you are bringing in each month. Most entrepreneurs overlook this part and create a cookie-cutter box formula; which won’t work in the long run.
In a previous article written over here-
I share with you how to determine what they are and how they can unlock your wealth potential. Realize that your values are fingerprint specific and no two people on the planet have the same. Each person views the world from a different vantage point.
Once you identify your top 3 values you are in a better position than most entrepreneurs that are just marketing blindly with very little return on their efforts.
(If you need help, let me know and I will guide you through the process just comment on this post and let me know)
Then you want to create a positioning statement that your market and audience will resonate with.
Trust me, it won’t be everyone either.
The clearer you are the more revenues will FLOW into your bank account.
Start looking at bigger brands that you really love and brainstorm your ideas from there. Then start plugging in your unique way that you show up and share in your marketing.
Next, you can start building your fabulous online platform to build your audience. You need an audience to PROFIT from your PASSION.
Let’s say you love doing videos then you could do some of the following:
Create FB live videos that contain your unique formula that your audience and market will love.
FB live is an amazing tool that can get you in front of hundreds of thousands of your ideal clients INSTANTLY.
“Audiences are made” –Aristotle
You create your audience by being consistent and sharing your unique message.
Most entrepreneurs are NOT consistent and will give up if something isn’t working or think they have to do millions of marketing strategies because being busy is better than nothing.
This is not true, and here’s why…
When I started my show, Woman On Fire Entrepreneur, I had zero people and over time through my consistent marketing message and refinement has brought me THOUSANDS of downloads every month and it keeps growing.
You CAN do the same too!
There’s no reason why you can’t monetize your BRILLIANCE.
Another strategy is creating just audio content that is streamed across multiple platforms online with your own podcast show. That show can be published on your blog, shared on Facebook, and other social media platforms.
There are many more strategies that you can create but an important part to remember is to make sure that you are consistent and that you measure what I call your “Money Metrix,” which is a system I share with my clients where you can see what is working the best in your Money Marketing Formula and where you can improve it.
“Whatever gets measured, gets improved”
Lets say you want to get in shape and you have 20 pounds to lose but you don’t track and monitor your progress. As time goes on you don’t know what’s working and what isn’t. You get to a set-point where your body is not able to release any more weight and you sabotage your efforts because you’re frustrated and devour a pint of Chunky Monkey ice cream.
Having run a fitness business and helping women to slim down and stay there, I know the importance of having systems in place and only tweaking one thing before changing too many variables is key.
IMAGINE, if you have the right strategy to give you a steady stream of leads and clients that are more aligned with who you really are.
How would that change your business?
How would that change your life?
Having an online business is all about creating FREEDOM and a lifestyle that is designed by you.
Would you like my Money Metrix system?
This is for entrepreneurs that need to get focused, organized and wanting a boost in their revenues. The best way instead of just send it to you, is to do what I call an IMPLEMENTATION SESSION where we will go over your marketing plan, cash flow, and UPGRADE your mindset and life to FABULOUS.
Just post a comment below and we can set up a time to go over it with you. This is life changing for living your FABULOUS life.