Category Archives: business coaching
Recently, I received a question that seems all too familiar with many coaches, consultants, and solopreneurs. I find that all of these people have been at it for a while, and they are either worse off in their business, or they haven’t even gotten close to their money goals. It can be extremely painful when you have the best of intentions, but the money isn’t showing up in your bank account.
Here are three simple strategies for making more money show up in your bank account:
Strategy one: make a list of what you are doing throughout the day along with the time spent that doesn’t relate to income-producing tasks.
This is one of the areas that I find women coaches and consultants are not making good use of their time. For example, they spend too much time on things like redesigning their website, or creating a Facebook page. When they look at their bank account by the end of the month, they find that their earning either decreased or stayed the same. If making more money every month is important to you, then you need to see where you are spending your time and prioritize it.
Strategy two: create a list of potential clients to call or set up in person meetings. The fastest way to reach your sales goals is to get in front of your potential clients. This might seem simple, but every client that comes to me is not doing this to the best of their ability, or is barely making an effort. There are a few reasons why someone would not want to be doing this. Either they are not aware of the impact it has on their monthly sales goals, or there is a negative belief that is stopping them from getting out there in person or on the phone. Whatever the reason it is, you need to be aware of it first, and then take action.
Strategy three: Implement a system where you will create a steady stream of clients. This happens by speaking, sponsoring, sending out newsletters, being engaged in social media, and networking to just name a few. When I work with my high-end clients, we set up a client flow system where they attract clients from different sources. They have found that their income doubles and even triples in about 30 to 60 days when I show them exactly what to do.
Did you get a copy of my Zero to Six Figures audio program?
If not, then grab your copy right here:
Click now
Here was a recent issue from a client who I will call Sharon. She asked this question “I have enrolled two new clients two weeks ago, and I don’t know why I am not taking action to call people even though I need the money. So what can I do?”
There are a couple things that I can identify. Right from the start is that you seem to be in a comfort zone. Once you get comfortable, your brain just shuts down and says we are in a good place, so no further action is required.
This is where your business can take a toll if you don’t understand how this programming can literally stop you from making money in your business. There is sort of a comfort with just getting by instead of thriving. In order to change this programming so that you will take the action to dial the digits , you need to first be aware of what is going on. I call this making a conscious connection in your brain. From there, you need to ask yourself the question, “What is the resistance by not calling someone?” Resistance can be fear of rejection and of feeling overwhelmed. Until you find the root of your issue, you won’t make the calls.
You also have to find what I call the carrot that will motivate you to take the action. Your carrot might be to take a trip, to purchase a home, or buy a new car. Everyone needs a carrot to ensure that they are fueled with desire.
Did you get a copy of my Client Attraction Marketing Toolkit?
If not, then grab your copy right here:
https://kd103.infusionsoft.com/app/form/myezine
Many women coaches and consultants feel the need to over deliver in order to attract more clients or keep existing clientele. Unfortunately when you do this you not only devalue yourself but you put your client in overwhelm mode and if your services require them to do action they most likely will not take it.
The first thing is asking yourself why you feel the need to over deliver?
You might be afraid of losing clients and seek the need for approval. If this is true then you must change this belief to something like this…
”Clients need me and value what I offer.”
Don’t think you have to cram all your expertise into one group program, VIP Day, or even a higher-level program. The key is to figure out what the client needs in order to get the desired result. You’ll be shocked when you see that less is actually more. We live in a faster than ever paced world where people seem to lose their focus, feel more stressed out, and can’t stand to have one more thing on their to do list.
If you start feeling antsy when you get in the over delivering mode ask yourself where it really is coming from…chances are it’s the need to be liked which goes way back to your childhood.
Did you get a copy of my Client Attraction Marketing Toolkit?
If not, then grab your copy right here:
https://kd103.infusionsoft.com/app/form/myezine
Fear can paralyze anyone in business from not calling a prospective client to get the sale, not being able to put yourself out there, or not taking action in general. If this seems all too familiar, then read on.
Fear can keep you stuck from moving forward in your business even if you are taking action. If your belief of failure is stronger then being able to succeed, then it will be hard to experience the success you want.
When you feed your fear with emotion, this is a recipe for disaster and can literally put the brakes on your business cash flow even if you are taking action.
For example, let’s say you have a call with a prospective client and it doesn’t go well. Chances are they picked up on your fear either consciously or subconsciously. In order to release your fear, you have to recognize it when it shows up, and tell yourself that it’s just a program trying to keep you stuck. Ask yourself a deeper question around what the fear is really about. Fear always relates back to a deeply rooted issue of not feeling worthy, unlovable, and needing approval. Once you have identified what the real issue is, you can begin to break the cycle of fear.
BONUS TIP: Allow yourself to let go when you feel you are trying to control things, or if you don’t take action because of the fear. Ask yourself: where will you be if you continue to keep running this program?
Did you get a copy of my Client Attraction Marketing Toolkit?
If not, then grab your copy right here:
https://kd103.infusionsoft.com/app/form/myezine
This is one of the most frequently asked questions I get from new coaches or any entrepreneur that is just starting out.
Here’s the short answer…
Assuming you know who your ideal client is the best way to attract coaching clients
is to speak. This can be both online and offline.
Online: reach out to your colleagues to be interviewed or on a radio show
Offline: create a list of potential places where you ideal client would be at and
contact the person in charge to give an informational talk.
Bonus Tip: Make sure you get all of the attendees information so you can follow up
With them. Ideally you want to add them to your list where you can later send invitations to speak with you, or to offer your programs/products
Did you get a copy of my Client Attraction Marketing Toolkit?
If not, then grab your copy right here:
https://kd103.infusionsoft.com/app/form/myezine
The problem that I find many women coaches, consultants, and practitioners have (and even small businesses) is that they don’t know how to create high-end services that can add thousands of dollars’ worth of revenues to their business every month. If you’re looking to make more money in your business and really help people in a bigger way, then you’ll love this.
Step 1: Decide what kind of service or program you are offering.
For example: you are teaching people how to create a marketing
plan for the entire year.
Step 2: Choose the duration of this high-end service. There are many ways
you can do this, but in our example, we will choose a one day intensive that
lasts about five hours.
Step 3: Choose how you will deliver your program: is it in person, or virtually by phone or webinar?
Step 4: What materials are included?
For example:
Checklists
Samples
Are these PDFs, MP3s, videos, or spreadsheets?
Step 5: Include bonuses that are of value.
You might have a system that you sell as a standalone product that you could
include as a bonus.
Step 6: Decide what the investment level will be.
Here’s where you have to really think what your service or program
would be worth. It’s important to pick a number that is a stretch, but will be
doable for you. I have a formula that shows my clients on how to do this
which takes the guess work of how much they should charge.
Step 7: Have a payment plan and a pay in full option.
This means you must have some way of accepting credit card payments.
Don’t make the mistake of not having this in place before you offer
your services. There are many inexpensive ways to do this; one is
through PayPal. If you are just getting started, then this is a good way to collect
funds. However, you want to eventually upgrade to a merchant system
that is familiar with your industry, then I discourage my clients from going
through their bank for many reasons: one being higher fees and holding
money if your sales are unusually high for a month,
Step 8: Create a conversational guide that highlights what the high-end service or program has to offer. You need to think in terms of results.
Step 9: Create a legal agreement for your client to sign. This is one of the
biggest mistakes I find entrepreneurs not doing, especially if there
are thousands of dollars at stake. It’s protection for both you and your client
as you hold them accountable and they are provided the services that are stated in the agreement. I suggest you consult with a legal expert
in creating your legal agreements.
Did you get a copy of my Client Attraction Marketing Toolkit?
If not, then grab your copy right here:
https://kd103.infusionsoft.com/app/form/myezine
Did you know that many people have their brain subconsciously programmed for disappointment, struggle and failure?
Are you perhaps one of them? If you are, it’s not your fault but you do owe it to yourself to reprogram your brain and break this negative cycle once and for all.
You see, unlike any other living creature on this planet, you have the extraordinary ability to influence and reprogram your brain.
Science tells us that visualization stimulates the same brain regions as when you actually perform that action. Using your visual intelligence together with taking specific action is the most powerful way to do this.
Have you ever heard the saying ‘thoughts create’. Well they literally do. Simply put, negative thoughts lead to negative outcomes and positive thoughts lead to positive actions, behavior and the results you desire.
10 Powerful Tips to reprogram your brain!
- Using your visual intelligence is the first step to breaking the cycle of disappointment, struggle and failure. Create a clear and powerful vision of the things you really want.
- See yourself as having already achieved this.
- Engage your emotions; imagine how it feels having achieved what you truly desire.
- Replay your vision as often as you can. Especially first thing in the morning and last thing at night. This is when your brain is in the Alpha state and most receptive.
- Your vision needs to be aligned to what you really value. There is no use working towards something that has little meaning or purpose for you.
- Strong emotions program the ‘driver’ (limbic) part of your brain. Unless this part of your brain supports you, it will try and sabotage your efforts. That is until new neural pathways have been established. These pathways are created when you are passionate and excited about achieving your desires and goals.
- Reprogramming your brain will take between 30 and 60 days, so just keep doing it! Most people give up just before the moment of breakthrough. Repetition and persistence is the key.
- Don’t let negative thoughts or limiting beliefs stand in your way. You are capable of so much more than you ever imagined.
- Keep focusing on little successes along the way, notice them and celebrate them. This will encourage your brain to go out and look for more of the same.
- It all starts with a vision, your vision! In less than 10 minutes, you can create your own inspiring vision. Take your first step towards breaking the cycle of disappointment, struggle and failure. Create your vision now using this simple, yet highly effective visualization tool.
It’s easy, good fun and it’s free >>>
http://www.mindswithintegrity.com/Home/Free_visualization_tool.aspx?pgid=LikeAMillion
Check out this short presentation about setting your intention around attracting more money in your business, you will even hear me singing my favorite song (it’s about 5 minutes long)
P.S. If you are ready to finally release your business blocks so that you can start attracting more money and clients then sign up for the Money and Miracles Breakthrough program that starts April 10th www.HeatherPicken.com/moneymiracle
P.S. Need help attracting clients and feel stuck?
I am offering 3 Millionaire Mindset Breakthrough Sessions to enter go to www.MillionaireMindsetBreakthrough.com
I know that many women coaches, consultants, healers, and entrepreneurs talk about how money can be a real issue in their business when they are first starting their business. They also may just be plain stuck trying to increase the number of clients and increase their monthly revenue goal. For women, it can be a real emotional roller coaster which can leave them feeling exhausted in their business and sometimes wanting to throw in the towel. If you are experiencing these kinds of money blocks, then you’re not alone. I know exactly how paralyzing this can be for your well-being and your business, and that’s why I am so passionate to share some tips on how you can push past your money blocks no matter what!
Step 1. Where are you at? This might not feel good at first, but you need to know exactly how much you are bringing in every month. I have spoken to many women entrepreneurs that either don’t know this number because they are afraid to look, or they want to hide and not share with me their numbers for fear they will be judged. Honestly, this kind of thinking and behavior will be the death of your business if you don’t know. First get over the initial fear of what you might be thinking, and then start tracking it. When I first started doing this, I ended up doubling what I was making the next month.
Step 2. Let go of the shame around not having money or being in debt.
Many women entrepreneurs have a lot of guilt and shame around racking up the debt even if it’s invested in programs that they need to grow their business. You are not the same person when you attracted your debt, and in order to grow your business, you have to understand that debt is part of creating success. You need to have revolving credit in order to take your business to the next level and invest in the next program or mentor that will get you to where you want to be. Focus on creating more money, and debt will no longer feel like a gremlin that is always on your back.
Step 3. Change your relationship with money so that it wants to be around you 24/7. If you feel you are always chasing money, or it’s feast or famine, then this means you have a broken relationship with money. In order to have money be around you, you need to first fall in love with yourself. Your self worth is directly related to what shows up in your bank account and the kind of clients you attract. It’s important to identify when you feel your relationship with money start going downhill because you can’t change anything that you are not aware of.
Would you like to heal your relationship with money?
Let me show you how you can go from zero to six figures in your
business when you apply for a session with me:
The quickest path to creating six figures or more is creating high-end coaching, consulting, or practitioner packages. If you are getting tired of going after low hanging fruit, then follow this five-step process to up your game and step into your success.
Step 1. Determine what you will offer. This can be an intensive day where you help your client address one issue. If you are a practitioner, maybe you take them through a healing process that gives them a specific result. The idea is to be laser-focused and create an accelerated path to give clients a result. You can also offer programs that have a longer commitment like six months to a year.
Step 2. Create an outline of what your client will receive in their high-end service. If you are doing an intensive VIP day then have a timeline of how the day will flow and what will happen with each step and hour used.
Step 3. Create an enrollment process where clients see the value of what you have to offer. It’s important how you appear in your conversations
and learn how to overcome objections, such as “I don’t have the money.”
Step 4: Pick a goal of how many clients you would love to work with per month. This goal must be doable, but also allows you to stretch.
For example:
3 Intensive clients at $997 =$2,991
2 year client at $5997= $11,994 (then figure out how much they are paying you per month)
3 -6 month clients $ 3500=$10,500
Also, think about small business contracts, as these can be much higher.
A one-day intensive can be $10,000 or even more!
Step 5: Master your mindset around the issue, “Will they pay for this, or “I hate selling.” If you don’t do this, you will not attract high-end clients. You need to go out of your comfort zone and work on changing your beliefs around selling. Come from the place that you are helping, and that you are there to get them the results they desire. In order to attract high-end clients, you must become that person already. Don’t wish for it, go out and do it!
Bonus Tip: You don’t have to take on just any client. Come from an abundant mindset and that there are plenty of clients that would love to work with you. Taking on clients that are not a good fit will cause major energy and money drains in your business.
Would you like to go from zero to 6 figures in your business?
Register now:
http://heatherpicken.com/